If you've ever started your own business, you've no doubt read through countless articles reinforcing the importance of branding. A strong brand is the engine that powers your marketing; a focal point that thoroughly yet succinctly communicates the essence of your product or company. You may be able to find success in a start up without relying on branding but it will be short-lived and it certainly won't grow to the levels of the bigger names. Even if you've got the perfect brand, it won't do you any good to leave it collecting dust away from an interactive market. There are seemingly countless ways to get your brand out to potential customers. Printing your logo on the screw cap of your product packaging is a method that's as affordable as it is effective. But with so many different ways to achieve this, which method is right for your business?
Laser coding (also referred to as laser marking) may sound like science fiction to those unfamiliar with the process. Until fairly recently, it wasn't as widely used as some of the other methods we're discussing but it's mix of precision and affordability has seen it grow in popularity. While laser coding can be applied to a variety of materials including metal and rubber, we're specifically focused on plastic screw caps. Whether laser coding would work well with your screw caps depends on the type of product your packaging. That's because laser coding has the added benefit of holding up under exposure to water, sugar and a host of other chemicals that may corrode other print options. For this reason, you'll often see laser coding applied to product packaging in the food industry.
If you need your printed screw caps to stay resistant under even more demanding conditions, your best bet will likely be continuous ink jet printing. Screw caps featuring logos printed using continuous ink jet technology are popular in both the food and cosmetic industries since the results stay strong and vibrant even when exposed to oily creams. If color is important to your branding, you will also benefit from the wealth of color options afforded by continuous ink jet printing.