Edibles are among the more challenging cannabis products to store and package. Certain solutions that might work for other products, such as marijuana flower or concentrates, may not work for edibles. There’s one main reason for this: your customers will ingest edibles. In addition to navigating the various state and federal regulatory hurdles for marketing food products, you have to think of packaging edibles like you’re packaging something people want to eat, not something they want to smoke.
Finding the right packaging solution for edibles can be difficult, but not for Green Tech Packaging. We have a wide range of packaging systems for edibles, from traditional glass jars to alternatives like plastic pop-top bottles and Mylar bags. Keep reading to learn more about how to package edibles the right way.
Branding is important when it comes to packaging edibles, as is making sure the packaging isn’t so cumbersome as to frustrate customers. However, the most important element of packaging edibles is to make sure you’re in compliance with state and federal laws. If you aren’t in compliance, your business could be shut down with little or no warning, so get this step right before you worry about anything else.
Edibles are often an entry point for new cannabis users, and you don’t want to scare them off with intimidating packaging. Classic packaging solutions like glass jars and clear bags give customers a peek at what they’re buying, and there’s a sense of familiarity because many other foods are stored and displayed in a similar manner. If your edibles are packaged like something a new cannabis user has tried before, they’re more likely to try your products.
As with any product, you need to know everything about your edibles if you want to convince anyone to buy them. You also need to know your customer base and what they’re looking for.
If you do business in a state where cannabis is only legally allowed for medical purposes, your packaging should reflect that. You can talk up the medical benefits of your product, use soothing colors, and take a more discreet approach overall.
On the other hand, cannabis dispensaries in areas where recreational use is allowed can try for more exotic packaging to attract customers. Bright colors, non-traditional packaging, and an enticing logo can all help distinguish your products from those of your peers. The bottom line is to use your packaging to reach the right audience for your products.
Providing high-quality cannabis packaging and storage solutions is our mission at Green Tech Packaging. We have products that suit cannabis businesses of all sizes and styles, and we offer plenty of customization options as well. To learn more about how we can find a stylish, innovative edible packaging solution for your business, call (800) 674-9488 or email firstname.lastname@example.org.