With a compound annual growth rate of 51% from 2021 to 2030, the global market size of CBD is expected to increase substantially. What does this mean for you?
If you plan on pursuing a career in the booming CBD industry, you should prioritize making your custom labels pop. These are important considering how much competition you'll face from big brands and small startups alike.
When first starting a cannabis business, you might not have considered the role your labels play. However, these seemingly small items could be a turn-off for customers who are discouraged by poor quality or simple designs. To avoid this, you should consider investing in top-of-the-line label equipment and materials. Your labels can make or break your product's marketability and demand, so create them carefully!
5 Ways to Make Custom Cannabis Labels Stand Out
Before printing your labels, it's essential to consider what they need to say and how you want them to look. Here are five ways to make sure that your cannabis labels do more than simply 'pop':
1. Keep it simple and draw attention by using color and fonts
The color scheme you choose for your brand is also essential. Its role is to help to draw the attention of consumers. Consider selecting vivid colors and interesting typefaces to help your brand stand out; or using dark and robust tones to appeal to your customer base.
2. Fit the Product
Your company image and brand should align with your custom labels, too! For example, if you sell a sleek, fashionable line of CBD-infused cosmetics, it won't work to slap on some 10pt Times New Roman black text and a clip-art flower design. Instead, consider hiring an in-house designer or paying an agency to create specific labels for each type of product that fits into your current collection.
From bottles to plastic containers, keep everything consistent to ensure customers get what they expect from every purchase. In addition, customers should be able to identify your products' labeling, whether they're purchasing tinctures, edibles, or flowers. By aligning your product labels with the overall brand, you'll be able to do so.
3. Highlight Key Differentiators
You want to show your brand's distinctiveness. Perhaps you're proud of the fact that your goods are organic or responsibly obtained. Maybe they're GMO-free. Don't be afraid to highlight these key points; say it proudly! Add a bit of personality to your labels by including a list highlighting your brand's features and making them stand out from the crowd.
With this said, you should aim to do so carefully. Make sure you aren’t deterring customers by emphasizing one potential benefit or critical differentiator. Instead, focus on highlighting all of the ways your product is unique.
4. Trustworthy Labels are Worth Their Weight in Gold!
If you're not prepared to invest in quality custom labels that will help elevate your product's value, consider using temporary stickers until you can get the supplies you need. You shouldn’t expect to gain loyal, repeat customers if you aren't committed to the success of your business. Invest in your brand by purchasing durable, high-quality labels that won't peel off or fade with time.
After all, this is an investment that will go a long way toward helping your business succeed! Trustworthy labels are worth their weight in gold, and they're essential to developing your brand's image and reputation.
5. Make Sure They're High Resolution
Whether you choose to print or order online, make sure that the quality of your cannabis product labels is up to par with current industry standards! Today's digital printing technology can create beautifully finished professional-quality products with high-resolution graphics at very affordable prices.
If necessary, explore different materials for optimal results. For example, vinyl stickers are highly durable and cost-effective solutions. On the other hand, water-resistant or custom die-cut vinyl stickers are even more resilient against the elements and fit a broader range of products.
Remember that well-designed CBD labels should be a reflection of quality and customer appeal. With a bit of time, effort, and a touch of inspiration, you can create beautiful labels for all your cannabis products to ensure they stand out from the crowd!
Best Printing Practices for Cannabis Labels
Although all printers are different, the basic information outlined below should make your print run as smooth as possible. To ensure your CBD labels are consistently top-quality, consider using these best practices.
1. Use a High-quality Printer
Printing professionals recommend investing in a high-performance industrial printer that can quickly handle large print runs and output professional results.
2. Take Advantage of Diverse Printing Options
Today's printing technology allows you to take advantage of everything from digital to offset printing processes as well as diverse materials for your cannabis labels. Choosing the right one for you will depend on budget, quantity, speed requirements, and durability needs.
3. Get Professional Assistance
No matter how much experience you have with printing, there may come a time when a project exceeds your knowledge or capabilities. In this case, don't hesitate to seek professional assistance from a trusted printed products supplier who can provide you with the best advice and printing solutions.
Consistent cannabis labels are essential for elevating your brand and gaining customer trust. Whether you choose to print your own or order professionally printed ones, take the time to carefully review each design, to ensure that they appeal to customers with their style and tone. High-quality cannabis labels should represent both your brand and its products; take pride in them!To learn more about Cannabis Labels, call (800) 674-9488 or email firstname.lastname@example.org.