4 Tips for Alluring Makeup Packaging
Makeup packaging presents the perfect blend of fashion and function. As packaging, it has to be chic enough to catch a potential customer's eye and communicate your brand essence. But it also serves the purpose of storing your product securely and effectively so your customer feels the s/he got his/her money's worth. Ultimately, how you choose to present your cosmetic product will be largely based on personal taste. But here are 4 key factors to keep in mind to help steer you to the best makeup packaging for your product.
1. Quality Labels
Depending on how you choose to package your cosmetics, the label will often be the first feature that catches a possible customer's eye. A good label is all about communication. Therefore, you don't just want to draw in a browser's attention. You want to communicate your brand essence too. Your logo should be legible, clear and easy-to-read overall. Any important points should also be prominently featured and clearly stated. A decent graphic designer is trained to balance visual appeal with utility in a manner that sells products. If your makeup packaging labels veer too far in one direction, you risk losing that balance and your prospective customer with it.
2. User Friendly
Have you ever bought a product, cosmetic or otherwise, that felt like it was impossible to open? This can be a frustrating experience for a customer and a fatal move for a business. You don't just want to lure in new customers with gorgeous labels. You want to keep them coming back over and over again. The chances of a customer returning to a product with complex, confusing and confounding packaging is slim. Your makeup packaging should be easy access. Even if you're selling a product that requires child resistance features, the packaging should be easy for adults. Innovation is good but try to keep it simple.
3. Reusable
Waste is out and sustainability is in. While cost effectiveness and utility will often find you using plastic makeup packaging, you can still meet the earth consciousness of your customer base by ensuring that your packaging is reusable. You can even make that a selling point. Companies that create a lot of waste with their packaging have found themselves under tougher customer scrutiny than ever before. If you're just starting out, biodegradable plastic containers may still be out of your budget. Reusable plastic containers won't be.
4. Rise of the Shelfies
In an era where start ups can get a leg up with a smartly executed Instagram, shelfies almost seem logical. If you're unfamiliar with this avenue of pop culture, a shelfie is simply a way for individuals to show off their consumerism. How can you get your cosmetic products to appear in shelfies regularly? Innovative, eye-catching packaging. This will often stretch beyond a well-designed label. If you can create attractive makeup packaging that's unique enough to be instantly associated with your brand, your product will be the darling of Instagram.
Easier said than done, right? Yes, it can take time to develop the right makeup packaging for your product but it's worth it. Finding cosmetics containers that are reusable is simple enough and you'll be able to instantly tell whether a container is easy to use. Innovative designs and attractive labels are a bit more of a challenge but of you find a graphic designer that understands your vision as well as market expectations, you'll be on the right path.
5. Tips for Alluring Makeup Packaging
Makeup packaging presents the perfect blend of fashion and function. As packaging, it has to be chic enough to catch a potential customer's eye and communicate your brand essence. But it also serves the purpose of storing your product securely and effectively so your customer feels the s/he got his/her money's worth. Ultimately, how you choose to present your cosmetic product will be largely based on personal taste. But here are 4 key factors to keep in mind to help steer you to the best makeup packaging for your product.
Easier said than done, right? Yes, it can take time to develop the right makeup packaging for your product but it's worth it. Finding cosmetics containers that are reusable is simple enough and you'll be able to instantly tell whether a container is easy to use. Innovative designs and attractive labels are a bit more of a challenge but of you find a graphic designer that understands your vision as well as market expectations, you'll be on the right path.